YouTuber Dhruv Rathee has raised ethical concerns regarding Bollywood superstar Shah Rukh Khan's endorsement of paan masala brands, despite the actor's estimated net worth of $1.4 billion (approximately ₹12,400 crore). In a recent video, Rathee questioned whether Khan, now among the world's richest entertainers, truly needs additional income from promoting harmful products. He highlighted that such endorsements could have a detrimental impact on public health and urged the actor to consider the broader societal implications of his promotional choices.

Rathee's critique has sparked a broader conversation about celebrity endorsements and their responsibility towards public well-being. While Khan's financial success is undisputed, the debate centers on whether his actions align with the influence he wields over millions of fans. The discussion continues to evolve, prompting reflections on the ethical responsibilities of public figures in shaping consumer behavior.