Fantasy sports platform Dream11 has reportedly decided to step down as the lead jersey sponsor of the Indian cricket team, creating a vacancy just ahead of the Asia Cup. The development comes as the Board of Control for Cricket in India (BCCI) is preparing to open the bidding process for a new sponsor.
According to reports, Dream11, which took over the rights in July 2023 after Byju’s exit, has chosen not to extend its association. The deal, estimated at around ₹358 crore for three years, saw the company’s logo prominently featured on Team India’s jerseys across formats.
With the Asia Cup and the subsequent home season approaching, the BCCI is expected to float a fresh tender inviting bids from interested companies. Industry insiders suggest the cricket board is likely to receive strong interest from sectors such as technology, fintech, and e-commerce, given the massive brand value of the Indian cricket team.
Jersey sponsorships have been among the most lucrative assets for the BCCI, often attracting record bids. Past sponsors have included global and domestic brands such as Sahara, Star India, OPPO, and Byju’s.
While Dream11 will continue its role as an official partner of the IPL, its decision to step away from Team India’s kit sponsorship reflects the shifting dynamics of sports sponsorship in India. The new sponsor is expected to be finalized before the Asia Cup begins, ensuring continuity in Team India’s branding.
He given said that he is even ready to write to the concerned authorities urging that he be honoured
Kolkata Knight Riders defeated Lucknow in the Super Over in the match
ensured he reached hospital as soon as possible, even less than half the usual time
Cricket legend Sunil Gavaskar has called on the BCCI to ensure the format stays true to its quick and engaging identity
joining an elite club previously occupied only by legends
if they make to the IPL final in the late May
All the chatter was about Shardul Thakur and how he was allowed to bat for the Mumbai Indians despite not being in Playing XI
The focus remains on grooming future stars who can transition smoothly into the senior squad and maintain India’s competitiveness on the global stage
ensured SRH proved too strong against the Capitals
where the players are consistently challenging global standards and bringing recognition to the nation
Tilak Verma didn't just scored a century- he rewrote the records books and outscored the entire Gujarat Titians lineup
Trump: Iran privately admits "state of collapse" amid war; Tehran rejects US ter...
.jpeg)
Ganga Expressway to Reshape UP’s Growth Map, PM Modi Signals New Economic Corrid...
PM Narendra Modi Visits Kashi Vishwanath Temple, Offers Prayers Amid Devotional...
Voters defy heat and minor skirmishes, driving high participation across critica...
West Bengal CM Mamata Banerjee claims central forces and observers are systemati...
