Bollywood director-producer Karan Johar has filed a petition in the Delhi High Court seeking protection of his personality rights, aiming to stop unauthorized merchandise being sold using his name. This move follows similar orders in recent days involving actors Aishwarya Rai and Abhishek Bachchan

In Abhishek Bachchan’s case, the court noted that his persona-attributes are being misused by these platforms—sometimes using tools such as artificial intelligence—to profit commercially,
where the Delhi HC restrained websites and online platforms from using their names, images or signatures without authorization.

The case underscores the legal principle of the right to publicity, or personality rights, which entitles individuals to control and profit from the commercial use of their name, image or likeness