Actor Shraddha Kapoor’s jewellery brand Palmonas has raised ₹55 crore in a fresh funding round, marking a major step in its expansion plans. The brand, which offers demi-fine jewellery, is positioning itself as a go-to choice for Gen Z and millennial buyers seeking affordable yet stylish pieces.

The funding round saw participation from investors who believe in the growing demand for accessible luxury in India. Palmonas plans to use the funds to strengthen its product range, enhance online and offline presence, and expand marketing initiatives aimed at young consumers.

Founded with the idea of making premium-looking jewellery available at affordable prices, Palmonas has gained popularity for its trendy designs and influencer-driven promotions. Shraddha Kapoor, who is associated with the brand, has played a key role in connecting it with younger audiences.

With this funding boost, the company is expected to scale up operations, tap deeper into tier-1 and tier-2 cities, and compete strongly in the fast-growing fashion and lifestyle market in India.