Shaadi.com founder and Shark Tank India judge Anupam Mittal has dismissed comparisons between Kashmir and Switzerland, saying the Valley is in a league of its own. Speaking about his recent visit, Mittal remarked that Kashmir is “80 percent cheaper and infinitely more beautiful” than the European destination.

Mittal, who often shares his travel experiences with followers, highlighted how Kashmir’s landscapes, hospitality, and culture set it apart. He also stressed that drawing parallels with Switzerland undermines the region’s unique charm.

His comments come at a time when tourism in Kashmir has been witnessing a steady rise, with both domestic and international visitors exploring its natural beauty and adventure offerings. Stakeholders in the travel industry say such endorsements from public figures help boost the image of Kashmir as a world-class destination.

Mittal’s statement has sparked conversations online, with many agreeing that Kashmir deserves recognition on its own merits rather than being likened to any other place. For locals and tourism promoters alike, his remarks serve as a reminder of the Valley’s unparalleled appeal.