In a move that has caught the attention of social media enthusiasts, Mumbai based CEO Viraj Sheth is on the lookout for someone who spends a large part of their day scrolling through Instagram. The position, described as unusual yet fitting for the digital age, requires the selected candidate to dedicate at least six hours daily to the platform.

The idea behind this role is to bring onboard someone who understands online behavior, emerging trends and viral content in real time. According to industry experts, brands and companies are increasingly exploring ways to connect with audiences where they spend most of their time, and Instagram remains one of the strongest platforms for youth engagement.

Sheth, who co founded a popular digital talent management company, believes that hiring someone deeply immersed in social media will help his team identify cultural shifts faster and create sharper strategies for influencers and brands. While some may see doomscrolling as a negative habit, the CEO is attempting to turn it into a professional advantage.

Applicants with a strong interest in pop culture, viral memes and influencer content are expected to be the best fit for the role. The announcement has already sparked debate online, with many young users calling it their dream job.