Quick Commerce Saves the Day: Blinkit Delivers Essential Sindoor to Viral Delhi Wedding
January 01, 2026 01:52 PM IST

Quick Commerce Saves the Day: Blinkit Delivers Essential Sindoor to Viral Delhi Wedding

Desk Correspondent , Delhi - In a unique blend of modern technology and age-old tradition, a wedding in Delhi has gone viral after the quick-commerce platform Blinkit stepped in to save a critical ritual. The couple, identified as Pooja and Hrishi, discovered a major oversight right after their pheras: they had forgotten to bring the sindoor (vermilion), a non-negotiable element for the final marriage rites. The ceremony was briefly paused as family members realized that neither side had the sacred powder, leading to a moment of "awkward smiles and nervous laughs" at the mandap.

Instead of sending a relative racing through traffic to find a local shop, the tech-savvy family decided to place an urgent order on the Blinkit app. To the amazement of the guests, the *sindoor* was delivered to the venue in just 16 minutes. A video of the incident, shared by Vogueshaire Weddings on Instagram, captured the groom explaining the situation to the camera with a mix of disbelief and amusement, saying, "There is this one thing that pheras are incomplete without... and that thing would be sindoor."

The delivery was met with cheers and applause as the ritual resumed seamlessly, allowing the groom to finally apply the vermilion and complete the wedding. The story has since gained millions of views, with netizens praising the delivery executives as "silent superheroes" and "new-age guardians of tradition." While some joked that the groom missed his "filmy hero moment" of using his own blood, others highlighted how indispensable such services have become in urban India, proving that modern love stories now come with "same-day delivery."

Read More

Posters Warn Gandhi Siblings Against Backing Venugopal for Kerala CM
May 13, 2026

Posters Warn Gandhi Siblings Against Backing Venugopal for Kerala CM

Chandigarh Sees 14.2% Jump in Fresh POCSO Convictions
May 13, 2026

Chandigarh Sees 14.2% Jump in Fresh POCSO Convictions

Kuki-Zo Groups Oppose Manipur Chief Minister’s Planned Visit to Churachandpur
May 13, 2026

The resistance from these groups underscores the deep-seated tensions in the hill districts of Churachandpur

Three Workers Killed in Soil Cave-In at Chhattisgarh Sewerage Project
May 13, 2026

Three Workers Killed in Soil Cave-In at Chhattisgarh Sewerage Project

Goa Health Minister Announces Reforms and ₹25 Lakh Aid Following Medical Negligence
May 13, 2026

Government has suspended Dr. Yavanti Gawade, the on-duty medical officer

Narendra Modi hails Ayushman Bharat rollout in West Bengal, vows seamless implementation of Central schemes
May 13, 2026

PM Narendra Modi announced Ayushman Bharat and other key Central welfare schemes in West Bengal calling the welfare his ‘utmost priority’.

Himanta Biswa Sarma sworn in again as Assam CM as BJP storm continues to dominate the state
May 12, 2026

Himanta Biswa Sarma on Tuesday took oath as the Assam chief minister for a second consecutive term in Guwahati marking another major political milestones for BJP in Assam.

Pune to Launch India’s First Low Emission Zone to Combat Urban Pollution
May 12, 2026

Preliminary studies suggest that strict enforcement could reduce PM2.5 levels in the zone by up to 80%

Six Hashim Baba Gang Associates Arrested in Delhi with Cache of Arms
May 12, 2026

Investigators revealed that the arrested individuals were acting under instructions from Rashid Cablewala

UP Woman Arrested for Hiring Contract Killer to Murder Son Over Property Dispute
May 12, 2026

UP Woman Arrested for Hiring Contract Killer to Murder Son Over Property Dispute

TMC Moves SC Over Voter List Deletions Affecting 31 Seats
May 12, 2026

 Banerjee’s legal team contends that the Election Commission failed to follow due process

Controversy Over State Song Sequence Shadows Vijay’s First Day as Tamil Nadu CM
May 12, 2026

Controversy Over State Song Sequence Shadows Vijay’s First Day as Tamil Nadu CM

Murder investigation of Suvendu Adhikari’s Aide Reveals Ties to Uttar Pradesh and Digital Trails
May 10, 2026

Investigators are currently tracing digital footprints to determine if the murder was a result of a financial dispute or a professional

FIR Filed Against Jaipur Journalist Over ‘Defamatory’ Post Targeting Chief Secretary
May 10, 2026

FIR Filed Against Jaipur Journalist Over ‘Defamatory’ Post Targeting Chief Secretary

BJP Supporters Stage Victory Celebration Outside Mamata Banerjee's Kolkata Residence
May 09, 2026

BJP Supporters Stage Victory Celebration Outside Mamata Banerjee's Kolkata Residence

TV 19 Network NEWS FEED

Trump Pauses Project Freedom in Strait of Hormuz, Halts Navy Escort Operation Amid Iran Talks

Trump Pauses Project Freedom in Strait of Hormuz,...

US has paused Project Freedom in the Strait of Hormuz for now, as talks with Ira...

Manipur Governor Praises Security Forces for Maintaining Law and Order Amid Challenges

Manipur Governor Praises Security Forces for Maint...

Governor presented citations to several outstanding units of the Army, Assam Rif...

Pune Tourist Rescued Following 150-Foot Plunge at Sinhagad Fort While Taking Photos

Pune Tourist Rescued Following 150-Foot Plunge at...

Pune Tourist Rescued Following 150-Foot Plunge at Sinhagad Fort While Taking Pho...

Twin Blasts Near Military Establishments Put Punjab on High Alert

Twin Blasts Near Military Establishments Put Punja...

Twin Blasts Near Military Establishments Put Punjab on High Alert